Share This News
Naxos, the world’s leading classical music group, is joining the Alzheimer’s Association® as a cause marketing strategic partner with the release of a new CD series, PURPLE CLASSICS. The series will contain 10 recordings, each providing approximately 2 hours of classical music.
For every CD purchase and album download through June 23, 2017, Naxos will donate $.50 to the Alzheimer’s Association. For sales on the iTunes Store and streams on Apple Music, Naxos will donate $5.60 for every album downloaded or streamed* to the Alzheimer’s Association. Naxos has pledged a guaranteed minimum donation of $25,000. These funds will help to support the Alzheimer’s Association in their efforts to advance Alzheimer’s research, care and support.
Alzheimer’s is the 6th leading cause of death in the United States, and every 66 seconds someone develops the disease. It is the costliest disease in the United States and takes a physical and emotional toll on caregivers.
Each recording in the PURPLE CLASSICS series has been taken from the Naxos Records catalog which is one of the largest and deepest classical music catalogs in the world. The result makes PURPLE CLASSICS the perfect foundation for a new classical music fan or for the seasoned listener.
Click here to add a comment. Comments can be viewed by everyone.